Content Policy

This policy says what may be published on 24 Frames and how it must be labelled. When you publish a video, a song, a short or a live stream, you make four declarations: whether it is made for kids, whether it is for adults only, whether it contains altered or synthetic content, and whether it contains paid promotion. Viewers see the last two as labels on the title. This policy explains what each declaration means, how we group content by audience, where the line on mature content sits, and what happens if you mislabel. It applies together with the Community Guidelines and, for anyone who publishes, the Creator Terms.

1. Who this applies to

1.1 This policy applies to everyone who publishes anything on 24 Frames: videos, films, series, music and audio, Shorts, live streams and their replays, and the titles, descriptions, captions and artwork that go with them.

1.2 It also applies to ads. Ads are entered by our staff on behalf of advertisers, always carry the "Ad" or "Sponsored" label, and must follow the Advertising Policy as well as this policy.

2. The four declarations

When you publish, you tell us four things. Answer each one honestly. They are not optional, and they are not boxes to tick past.

2.1 Made for kids. Answer yes if the title is aimed at children, or if a reasonable person would think it was, looking at its subject, characters, language, music, style and description. Content that merely happens to be suitable for all ages is not automatically made for kids; the question is who it is for. A made-for-kids title must contain nothing that section 4 or the Community Guidelines would not allow in front of a child. Ads are not shown on titles marked made for kids.

2.2 Adults only. Answer yes if the title contains mature themes that are unsuitable for anyone under 18. Section 4 says what this may and may not include. Answering yes does not make prohibited content allowed.

2.3 Altered or synthetic content. Answer yes if the title contains realistic material that was altered, replaced or generated with editing or artificial-intelligence tools in a way a viewer might not expect and could take as real. Section 5 says more. Shorts made with the green-screen effect are marked as altered automatically.

2.4 Paid promotion. Answer yes if you received money, goods, services, a discount or any other benefit in return for featuring or mentioning a product, service, brand, place or person. This includes your own business, if the title is really an advertisement for it. Section 6 says more. Ad creatives always carry this declaration.

2.5 Declarations are recorded with the title and shown to our moderators. You can change them by editing the title. Correcting a mistake is welcome. Changing a declaration to hide something is not.

3. Audience bands

3.1 We describe content using four bands. They say who the content is suitable for, and our moderators use them when they decide what to do about a report.

3.2 Today the only audience declarations we ask for are made for kids and adults only. A title with neither sits in the 13+ or 16+ band depending on what it contains, and it is your responsibility to keep it within those limits. If a title belongs in the 18+ band, you must mark it adults only.

3.3 We are honest about what we do and do not do. Today we do not automatically hide adults-only titles from any viewer. That is one reason the minimum age to use 24 Frames is [MINIMUM AGE]. We are building viewer-side controls that will use the adults-only declaration. Until they exist, marking a title adults only is a warning and a moderation signal, not a lock.

4. Mature content: where the line is

4.1 24 Frames allows mature storytelling. It does not allow pornography.

4.2 "Adults only" means mature themes. A title marked adults only may contain:

• strong language;
• violence and its consequences, including in drama, documentary and news, provided it is not gratuitous gore and does not glorify or instruct;
• sexual themes, nudity that is not sexually explicit, and non-graphic depictions of sex of the kind found in adult drama and film;
• depictions of drug use, crime and abuse in a narrative, documentary or educational context; and
• frightening or disturbing material.

4.3 "Adults only" never means sexually explicit content. The following are not allowed anywhere on 24 Frames, whatever the declaration:

• pornography, meaning content whose main purpose is sexual arousal, including real or simulated sex acts shown explicitly, genital-focused nudity and sexual fetish content;
• sexual content involving anyone under 18, whether real, drawn, animated or synthetic, in any form;
• sexual content made or shared without the consent of the people in it; and
• content that sexualises a real person without their consent, including synthetic sexual imagery of them.

4.4 Nudity in art, education, health, childbirth, breastfeeding and documentary contexts is allowed where it is not sexualised and the title is declared for the right audience.

4.5 Where a title is borderline, we decide. We look at what is shown, how much of the title it takes up, why it appears to have been made, and how the title presents itself. A serious film with one adult scene is different from a title that exists to show that scene.

5. Altered and synthetic media

5.1 Editing is part of making things. You do not need to declare colour grading, cuts, captions, music, obvious effects, animation, or anything a viewer would plainly recognise as a stylistic choice.

5.2 You must declare altered or synthetic content when a title includes realistic material that was changed or generated and that a viewer might take as real. This includes:

• a real person's face, body or voice replaced, cloned, or made to say or do something they did not;
• realistic scenes or events that did not happen;
• edits that change the meaning of real footage or audio; and
• content generated by artificial intelligence that looks or sounds like a real recording.

5.3 Synthetic depictions of real people are allowed only when all of the following are true:

• the title is declared as altered or synthetic;
• it is not deceptive, meaning a reasonable viewer would not be misled about what the real person did or said;
• it is not sexual;
• the person is not under 18; and
• it does not break the Community Guidelines in any other way, including the rules on harassment, hate, impersonation and scams.

5.4 The following are prohibited even with the label:

• synthetic sexual content of any real person;
• any synthetic depiction of a minor that is sexual, and any synthetic depiction of a real minor that could harm them;
• synthetic content that presents a real person as saying or doing something they did not, where it could deceive people about elections, public health, public safety or the person's reputation; and
• synthetic voices or likenesses used to defraud, or to impersonate someone for gain.

5.5 Where our own tools make something synthetic, such as the green-screen effect in Shorts, we set the declaration for you. Where you use your own tools, you must set it yourself.

6. Paid promotion

6.1 If anyone paid you, sponsored you or gave you something to feature, mention or endorse a product, service, brand, place or person, declare it. Viewers see the paid promotion label on the title.

6.2 The label does not replace any disclosure that consumer or advertising law requires of you. Make sure the content itself is honest about the arrangement where the law requires it.

6.3 Do not use a title to advertise anything that may not be advertised on 24 Frames under the Advertising Policy.

6.4 Content entered by our staff as an ad is always labelled "Ad" or "Sponsored" and always carries the paid promotion declaration.

7. Music in videos and audio titles

7.1 You may use only music you have the right to use. This applies to songs you publish as audio titles, music in the background of a video or a short, cover versions, remixes and samples, and music playing during a live stream.

7.2 [MUSIC LICENSING STATEMENT]

7.3 Do not rely on 24 Frames to have cleared music for you. Unless the statement above says otherwise, we hold no music licence that covers your content. Every right in the composition, the recording, the performances and any samples must be yours or licensed to you. The Creator Terms set this out in full.

8. Live content

8.1 Everything in this policy applies during a live stream. Declare the stream correctly before you go live, and keep it within its declarations while you are live.

8.2 We record live streams and publish the recording as a replay. The replay carries the same declarations as the stream. If the stream breaks this policy, we may end it, and we may remove the replay.

8.3 Do not rebroadcast content you do not have the right to stream, including television, sport, films, concerts and other people's streams.

9. Prohibited content

The following may not be published in any form, with any declaration. This list sits alongside the Community Guidelines, which apply in full.

• Sexual content involving minors, or content that sexualises, grooms or exploits minors.
• Pornography and sexually explicit content, as section 4 describes.
• Intimate imagery shared without consent, real or synthetic.
• Content that promotes, celebrates or instructs terrorism, violent extremism or violence against people.
• Gratuitous gore, and real footage of death or serious injury shared for shock.
• Content that encourages suicide, self-harm, eating disorders or dangerous challenges.
• Hate speech, harassment, threats and doxxing.
• Content that infringes copyright, trade marks or other rights, including uploads of other people's films, shows, songs and clips.
• Scams, fraud, phishing and deceptive practices.
• Illegal goods and services.
• Malicious code, and content designed to interfere with the service or with viewers' devices.
• Deceptive synthetic media, as section 5 describes.

10. Territories and availability

10.1 The studio lets you set the territories in which a title is available. We record this, but we do not enforce it today, and a title may be viewable from anywhere. Do not publish a title on the assumption that it will be blocked outside a territory. If your rights are limited to certain countries, either secure worldwide rights or do not publish.

10.2 The studio also lets you set a start date and an end date for a title. We do enforce those.

11. Mislabelling

11.1 A wrong declaration is a breach of this policy, whether it was careless or deliberate.

11.2 If a title is mislabelled, we may correct the declaration ourselves, remove the title, or both. Where the mislabel put a child at risk, hid sexual content, disguised a deceptive synthetic, or hid paid promotion from viewers, we treat it as serious and apply the enforcement ladder in Moderation and Appeals, which can lead to your channel being closed.

11.3 Repeated mislabelling, even of minor kinds, is a pattern we act on.

12. Reporting content

12.1 Anyone can report a title from within the app, choosing one of the listed reasons, including that the content infringes someone's rights, and adding a note. Rights holders may also use the Copyright and Takedown Policy.

12.2 Moderators review every report and may remove the title. Moderation and Appeals explains the process and how to appeal.